Brand Story & Marketing

cover image Dina Razin

The Figure Behind the Figure: An Interview with Ruth Millington

“The feminist in me knew I had to write Muse and reclaim the term for a truer account of art history to exist.” —Ruth Millington

Artist About Page Examples

Horrifying Artist About Pages (Just in Time for Halloween)

To wake the artist from the dead of tedious facts that tell us nothing about his or her art, I suggest weaving in a bit of story.

CHF’s Leadership

CHF’ Staff: Leading by Example

If you haven’t met them yet, you should read this article. Elizabeth Hulings, Penelope Thomas, and Daniel DiGriz, leading the way in leadership, communications, and digital marketing.

NDN World offers art and interaction.

NDN World’s Connection to CHF

CHF has a standing connection to NDN World. Learn how CHF can help you digitize and be #futureready today.

Mastering the scrabble of Digital Marketing

Instagram, Google and The Creator Economy

There are so many resources available. We make it easy by providing summarized versions of content every artpreneur needs to grow their business and reach their goals.

Tips and Tricks

Five Stories You Don’t Want to Miss

There are so many resources available. We want to make it easy by providing summarized versions of content every artpreneur needs to keep front and center.

The Man From Spain - by Clark Hulings

Confidence is Key

Confidence is Key. Three pieces provide insights into why confidence is key: providing inspiration, expertise, and advice from our Fellows.

Clark Hulings Biography - Master Painter

Clark Hulings—Archetype of the Independent Artist

Writer James D. Balestrieri: “An artist really shouldn’t care about being in the canon. They should do what they do, which is what Clark Hulings did: work at their work.”

Place des Ternes, Parisian flower market by Clark Hulings

Go Against the Grain.

Going Against the Grain. Clark Hulings knew how and did it. Here some words you might have missed. Inspiration, motivation, and tools to make your dreams a reality.

Elizabeth Hulings asking a fruit vendor how his business is going.

Elizabeth Hulings on Women Founders

Elizabeth Hulings shows her business chops and talks about sharing a car seat with her father’s drying plein air paintings.

organic email list growth

Celebrating Email Mastermind Success

Topics covered by Carolyn Edlund included building an email subscriber list, understanding the anatomy of a successful email, building personal email campaigns, and using analytics to measure results and create new strategies.

Illustrator Melissa Whitaker drawing John Lennon

Stock Art Can Go to Hell: Corporate Art Without Compromise—Melissa Whitaker

“I try to put everything, all of me, into the art.” Melissa Whitaker’s work—even for collaborations with corporate clients—is always her own.

Truchas_Sleeps_Under_a_Soft_Winter_Blanket_JackMcGowan

Curiosity is Currency

The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.

Tidal Wave

Democratizing Art Marketing: The Upcoming Tsunami

Ecommerce is booming, traditional office culture is fading, and marketing is getting personal and real. Artists, this is a sea change we can get behind.

How To Tell A Better Story and Be A Better Storyteller

How To Tell A Better Story and Be A Better Storyteller

We’re all constantly telling stories, and the choice to get better at it is the choice of whether or not you want to be in control of it.

Instagram Training

Instagram the Artists’ Way—A Measured Approach that’s Actually Fun

If you choose Instagram as one of your handful of marketing channels that powerfully defines your brand as an artist, then choose to do it smart and fun!

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