Digestible Insights From Artists and Business Experts
- Brand Story & Marketing
- Career Blueprint
- Legal & Logistics
- Peer Networks
- Pivotal Projects
- Sales Conversations
- Sales Strategy
To wake the artist from the dead of tedious facts that tell us nothing about his or her art, I suggest weaving in a bit of story.
You’ll tinker with and refine your brand story until you die or get rich, whichever comes first. First, talk about why you’re doing what you’re doing.
A website is a sales tool: part sales collateral, part sales fulfillment engine. There’s no one-size-fits-all. It’s specific to your art business.
Facing the challenge of online fraud ideally involves increasing awareness of phishing and of best practices for counteracting it.
Ecommerce is booming, traditional office culture is fading, and marketing is getting personal and real. Artists, this is a sea change we can get behind.
You CAN build a thriving art-business during a pandemic, and it might actually be easier to do so with the increased digital resources at this time.
If you choose Instagram as one of your handful of marketing channels that powerfully defines your brand as an artist, then choose to do it smart and fun!
Shark Tank is a reality TV show in which ambitious entrepreneurs pitch their ideas to the metaphorical “sharks”—five successful entrepreneurs who advanced their careers exponentially by turning some initial project …
When you decide to become a professional artist, you’re putting a wild and personal realm under economic pressure. How can you manage that?
A new openness about prices has changed the way art is bought and sold. The president of artnet details the impacts of this shift.
Professional artists must simultaneously articulate a unique message, maintain the health of their art business, and set themselves apart from the pack.
Artists are rarely discovered by accident. Those who get the big breaks have strategically put themselves in the right place. They’ve made their own luck.