Impact at a Glance

There's a glaring need for more sophisticated data around philanthropic investment in the arts. Many organizations simply track number of people served without delving into the quality or efficacy of that service. CHF is committed to more practical metrics for philanthropic ROI (return on investment). See our numbers below.

How CHF Collates Impact Data

Changes in Mindset →

This includes any measurable adjustment to career clarity, attitude towards business and finances, and changes in attitudinal ranking backed by qualitative data, including financial confidence and confidence in career viability.

Changes in Behavior →

This includes any change demonstrated by action taken towards business practices, such as marketing, sales, and networking, including time spent on art business or peer-to-peer & business networking.

Business Results →

Any concrete, tangible gains that have occurred in a creative professional's career throughout the course of the program as a result of their participation. This includes increased sales, contacts, and/or commissions.

Financial Sustainability →

This involves measurable change in income, profit or revenue from art-business and creative entrepreneurship as a result of participation in the program. This is bottom-line impact.

Sponsored Fellowships

CHF Incubators and/or Art-Business Accelerator

Program Results

* Results of intensive business training for working artists and creative professionals.

10% Increase

Viability as a Career Artist

* Based on already high self-evaluation

83% Increase

Use of Business Tools

* e.g. CRM, tracking tools, selling tools

100% Increase

Professional Contacts

* % with increased contacts = 100%

100% Increase

Sales & Marketing Activity

* effort spent on sales & marketing

58% Increase

Pricing and/or Margin

* from making & selling art

20% Increase

Financial Confidence

* A pivotal response marker

100% Increase

Audience Reach

* % with increased audience = 100%

75% Increase

Sales & Marketing Channels

* % with increased utilization

67% Increase

Media Coverage

* % with increased media exposure

67% Increase

Sales Conversions

* referrals, responses, show attendees, etc.

25% Increase

Time Spent on Business

* Increase of % devoting at least 40%

100% Increase

Contact Value

* % with increased contact value = 100%

92% Increase

Exhibition Methods

* % showing work in more ways

58% Increase

Data Tracking

* % tracking sales/marketing metrics consistently

75% Increase

Art-Business Income

* income from making & selling art

Sponsored Learning

Conferences and/or Exchanges

Program Results

* Results of short-term business training for working artists and creative professionals.

20% Increase

Business Focus

* Increase in already high emphasis

20% Increase

Career Viabilty

* % increased confidence in viability

20% Increase

Business Training Focus

* Increased prioritization of business training

19% Increase

Pricing Strategy

* % increased pricing clarity

87% Total

Business Training Focus

* % indicating business training crucial to career

40% Increase

Clarity of Action

* Actions needed to achieve career objectives

Audience Reach

broad userbase examples

Website Reach

site users and content


Unique Content Consumers



Pages of Content Consumed



Lifetime Users


Podcast Reach

volume and listeners

Since July 2015

Lifetime Downloads



Listeners Per Episode



Episodes Downloaded


Digital Learning Reach

hyper-engaged audience member behaviors

Digital Campus

Registered Users


Thriving Art Exchange

Group Members


Thriving Tuesdays

6mo Broadcast Views


Audience Profile

who we reach

Audience Age Range

broad adult distribution


Top Website Content

how they engage CHF

  • Videos
  • Home Page
  • Conference
  • Courses
  • Landing Pages (from email)
  • Data (Reports)
  • Podcast
  • Core Content
  • Accelerator / Incubator
  • CHF Events

Top Website Actions

what they do on CHF site

  • Register for Digital Courses
  • Take an Intro Course
  • Donate
  • Register for Conference
  • Read a Report
  • Learn About CHF
  • Listen to Podcast Episode
  • RSVP for a CHF Event
  • Study Collaboration Opportunities
  • Apply for Accelerator / Incubator

Audience Affinities

lifestyles, habits, and passions

  • Lifestyles & Hobbies/Green Living Enthusiasts
  • Media & Entertainment/Movie Lovers
  • Lifestyles & Hobbies/Art & Theater Aficionados
  • Shoppers/Value Shoppers
  • Media & Entertainment/Book Lovers
  • Food & Dining/Cooking Enthusiasts
  • Lifestyles & Hobbies/Shutterbugs
  • Media & Entertainment/Music Lovers
  • Lifestyles & Hobbies/Outdoor Enthusiasts
  • Travel/Travel Buffs

Market Segments

what they research & purchase

  • Business Services
  • Advertising & Marketing Services
  • Financial Services/Investment Services
  • Real Estate/Residential
  • Home, Home Decor, & Garden
  • Career Consulting Services
  • Education / Continuing Education
  • Apparel & Accessories

Top Locations

representing all 50 states

  • California
  • New York
  • Florida
  • New Mexico
  • Texas
  • Oregon
  • Ohio
  • Virginia
  • Washington
  • New Jersey

Audience Response

user commentary on how CHF impacts THEIR businesses


Report on the Working Artist


CHF Annual Reports


Data Summary on CHF About Page

Conference Testimonial Video 4
Play Video

"I want to build a sustainable business in art, and I'm learning a lot to give structure to the way I think about that."

Conference Testimonial Video 2
Play Video

"The content was so rich. There is so much to tap into. I feel overwhelmed in a good way."

Conference Testimonial Video 3
Play Video

"I'm at this forum because I'm an emerging artist. I have the products but I don't know what to do with the products..."

Conference Testimonial Video 1
Play Video

"This feels like I found my tribe. These folks are speaking my language. This is what I want to know about."

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