First Tuesdays 2:00 PM EASTERN
on Facebook Live
You ask and we deliver: one more chance to get the most out of one of our most popular events! This lively presentation from Daniel DiGriz features LOTS and LOTS of examples of real-world working artists, some famous, many not, who are selling their work successfully on the Instagram platform.
*Please note: to RSVP for an upcoming Thriving TuesdayTM just click on the Facebook Event link, then click the "GOING" button with the checkmark. That's it! You're going! At start time, log into Facebook and you'll automatically get a notice when we go live on the CHF page. Unlike our Zoom events, there's no confirmation email with a link for FB Live. Visit our SUPPORT page if you need to contact CHF support staff.*
Beyond storytelling and brand identity, the structure of your business itself matters. It has tax implications, impacts the options and partnerships available to you, offers pros and cons for protection and flexibility, and is a fundamental building block in a thriving art business. LLC, Corporation, Nonprofit, Sole Proprietorship, or Partnership? What’s the best fit for you, and how do you start the conversation with your accountant? To some artists, it’s a mysterious and unknown quantity that comes up in isolated moments of stress during tax season, but if you’re selling art independently, you need to be empowered about your options. CHF Advisory Board member Sara Holland is here to demystify the basics: bringing her years of experience as a tax attorney—including pro bono work with Trial Lawyers Care and the New York Coalition for Healthy School Food, and her ongoing work with business owners to create partnerships, limited liability companies, and corporate entities, including entity formation and associated tax considerations.
What’s the secret sauce for your artistic brand? Join artist Siona Benjamin for a conversation about the connections between identity and artist brand story. Find out what makes you and your work unique and authentic, and bring that into your professional practice.
- Distinguish the universal from the purely personal
- Focus on the story of your work—whether your content is figurative or completely abstract
- Keep your eye on your audience: communicate to your collectors
- Extend your story to thought leadership: speaking, writing, interviews, teaching
- Stay grounded in who you are and what you want for your art business
- Don’t wait for collectors or dealers to discover you
Siona Benjamin’s unique perspective as an Indian-American-Jewish artist has inspired her to create art that represents her transcultural and multicultural narrative. Often featuring blue characters, her work illuminates vibrant colors, cultural, and religious symbols to create works that have synergy and meaning. Benjamin has an MFA from Southern Illinois University, and an MFA in theater set design from the University of Illinois-Urbana/Champaign. She was awarded a 2011 Fulbright Fellowship to India, and a second one in 2016-17 to Israel.
As an artist who crosses cultural boundaries, she’s received praise in publications including The New York Times, The Chicago Tribune, The Philadelphia Inquirer, The Financial Times, The Boston Globe, Art in America, Art New England, Art and Antiques, ArtNews, Moment magazine, The Times of India, The Mumbai Mirror, Marg Magazine, The Jewish Week in New York City and New Jersey, The Jerusalem Post, The Times of Israel. Her 2022 Beyond Borders exhibition is running in Danville, KY; Milwaukee WI; Cleveland & Cincinnati, OH—and she is part of Holy Sparks exhibition in New York and Los Angeles. She has exhibited in the United States, Europe and Asia. Benjamin is in-demand as a speaker all over the country, and has three published books. artsiona.com
Ray King & Daniel DiGriz discuss:
- Why you should control your own domain name (not just let your webmaster own it)
- Why it’s good to be able to update records easily (such as the txt records one’s email marketing tool might recommend putting in - SPF/DKIM etc), how easy it actually is,
how to switch a domain to your own account and/or switch registrars (it’s not so hard - basically 3 easy steps),
- Why a scrappy domain registrar might be a better choice than a monolith
- Whether you have to have a .com (vs. say a .art or .net), g) why would one have more than one domain
- Subdomains and their uses.
marywilliams.com vs. - marywilliamsartist.com—does it matter
- Why CHF moved all its domains to Porkbun
Ray King is a leading expert on website domains. Co-founder of multiple companies including AboutUs . org and Top Level Design, Ray and his team manage the new top-level domains .design, .ink, .wiki, and .gay. He has written for The Guardian, Entrepreneur, Venturebeat, and Wired. Ray and his wife Deneen live in Portland, OR with their daughter and collect minimalist art.
They say “those who can’t do, teach” but the truth is: those who can do…do both! Join us on January 4th and start the new year off right with our first Thriving TuesdayTM—Streamline Your Art Teaching Business. Many working artists give back to their communities and pay a few bills by sharing their knowledge and skills as teachers. Join educator Daniel DiGriz and artist/teacher Tim Saternow as they discuss topics including: the instructor/learner relationship, how to build an audience for your teaching, where to teach in virtual and real-life settings (and how fancy or basic your virtual set-up needs to be!), and explore if teaching is a distraction from—or a contribution to—your own creative career.
We have busy, often successful lives, by most definitions. But we were born dreamers, and there were things we always wanted to do that we never did. They don’t go on a bucket list, because they plug into our deepest sense of self, and they’re not one and done (attend the Olympics, ride a mechanical bull, hop islands in Greece). Instead, they require protracted time (learn to play guitar, speak Italian, write a mystery novel, earn a karate blackbelt). They moved us to explore who we are, but some “no” stopped us, time passed, and they don’t seem practical according to our current template for the future.
Daniel will demonstrate via readily available examples and practical tools, how we can change the template, overcome the constraint of time, topple the “no”, and even live longer so we have more options.
Daniel DiGriz is a serial entrepreneur, startup founder, and investor in numerous businesses and asset growth opportunities. By trade, he is a brand storyteller, enterprise evangelist, and community organizer for business. Daniel’s companies include MadPipe® which puts good ideas in front of a broader market with sales-aligned marketing, brand messaging, and campaign direction. And Free Agent Source, Inc.—the consulting firm that delivers enterprise projects through direct relationships with consultants. He also works closely with the Clark Hulings Foundation on its mission to leverage creative intelligence to drive innovation.
Why trademark? When a trademark is not a trademark (copyrights and patents). Example trademarks. What to trademark. Types of trademarks. Doing it yourself. How to file online. Wait times and what to expect. Enforcing your trademark? Daniel DiGriz is not a lawyer. He’s a layman who often files his own trademarks. This will not be legal advice, in obscure technical terminology. It’s a layman’s view of trademarks with a DIY focus.
Moderator: Ana-María Touza Medina
Speakers: Inder Sigh, CTO, Flamencos Online; Vigas Deep, Blockchain Expert, Ryaz.io
NFTs are a significant category of collectible art. While cryptocurrency-based transactions and “real” digital objects are arguably still in the early stages of development—with all the growing pains that are part of that—NFTs have nonetheless quickly established themselves as the next frontier in the art world. It’s hard to argue with the $69.3 Million sale at Christie’s of Beeple’s (aka Mike Winkelmann)’s EVERYDAYS, or the $7.5 Million for CryptoPunk #7804, or the $6.66 Million for CROSSROADS.
The October 5th Thriving TuesdaysTM conversation will incorporate topics that include, but are not limited to: NFT creation, smart contracts, and how the blockchain works. This knowledge is important for empowered artists of all kinds, whether you’re comfortable in the digital world or prefer to stay a little more analog and unplugged!
Canva is an incredible tool for marketing and sales.
Learn best practices from our in-house expert Daniel DiGriz.
Daniel will demonstrate how to rapidly build branded social media pieces and sales collateral in Canva, the free-to-use graphic design platform that can make presentations, posters, and other visual content that matches your brand quickly. Instead of a point-by-point walk-through of features, which you can get anywhere (including on the Canva website), we'll actually MAKE ready-to-use social and sales content so you can see how it's done, start to finish.
What do Artists Need to Know About Printing? How do you print art to wrap a building? Debbie Nicholson explains what artists must know about sublimation printing technologies and the opportunities for creating art in large-format applications for commercial and other applications. If you want to leverage your art and go BIG, don't miss this important interview with CHF's Carolyn Edlund.
About Debbie Nicholson
Recognized as an active Consultant, Columnist, Educator & Speaker in the Wide-Format Industry, Debbie travels nationally helping printing companies elevate their untapped potential and increase their customer’s knowledge and perception within this extension of printing.
It’s an adage that nothing will stop a determined hacker, but we can greatly reduce the chances of a successful attack and limit the devastation when an attack does succeed. An art business is as vulnerable as any other business. Some high profile attacks succeeded because best practices anyone can follow were ignored. Daniel DiGriz, a serial entrepreneur who has been doing web security since there was a web, will simplify the landscape of opportunities to secure your art practice from catastrophe and losing months of time and thousands of dollars to recover. Most of that can be avoided by understanding security from a business owner’s perspective.
- Securing your dot com with a certificate
- Reducing spam and preventing phishing attacks
- Removing the target on your back when using WordPress—a walk-through setting up effective WordPress security
- Securing the cloud to protect the keys to your entire business
- Securing your desktop: controlling access, stopping malware, offsite and onsite backups
- Securing yourself from social engineering
What should artists know about working with trade industry professionals? How is art procured for corporate spaces, and high-end homes? Carolyn Edlund speaks with expert Joyce Creiger about art in commercial environments, and how to work with interior designers, stagers and others in the industry.
Search optimization isn’t a technical skill. Anyone with a drag-and-drop website builder can do it. The person who SHOULD do most of it is whoever creates the content. If that’s YOU, the artist—making the images and writing the copy—a set of simple, repeatable SEO (search engine optimization) skills for the layperson is 90% of what you need. And it won’t cost you a dime to implement: just an extra minute per piece of content you upload. Daniel DiGriz has been doing SEO since it was invented, and makes the seemingly mysterious understandable to busy people who just want their website to do better in search.
- Making Images Search Friendly BEFORE You Upload
- Optimizing Just ENOUGH To Avoid Over-optimization Penalties
- Where Artists Have an Edge Over Writers
- The Goal is Human and Machine Having the Same Takeaway
- Breaking Out of the Keyword Handcuffs
This presentation is platform-agnostic. Daniel will use WordPress as the demonstration platform, but the techniques will apply to any CMS (content management system) or drag-and-drop page builder (Shopify, Squarespace, FASO).
CHF’s own Carolyn Edlund personally juries more than 1,000 competitive submissions per year, and has juried top national art fairs. Carolyn will share insights that will help you improve your submission, get a higher score, and take advantage of opportunities.
This talk includes:
- Evaluating opportunities to know if they are right for you
- Present a portfolio that makes them say “Wow”
- Supporting materials and why they matter
- Think like a juror
- How to improve your score
- What to do if you don’t get accepted
Publicity is often the shortest path to exposure, yet it’s rumored to be a rare commodity. How many reporters do you know? When’s the last time they wrote an article quoting you? You can hire a PR specialist if you have $5K or more, but what if the publicity you need is lower hanging fruit and you could get it without that cash? Daniel DiGriz introduces a form of PR anyone can do for free, with tangible results.
- How to get more website (and portfolio) visibility through PR
- How to get more social followers with PR
- How to cut your PR marketing time down to a fraction
- How to dump press releases in favor of actual press
- How to create a stronger brand using publicity
- How to get PR without a PR person
- How to build up your PR so you’re ready for a high-powered PR person
Do artists really need to do email marketing? It might sound like pulling teeth, but actually, email is the most effective way to communicate with customers and prospects who will become your all-important collectors. Emails convert more than any other method to sales and income—and that matters, right?
You might think social media is king, and we should all be sharing on those platforms. But what do Facebook, LinkedIn, Twitter and the others do when they want to talk to you? They send an email! Yes, even these major social media players know the essential nature of email and why it works. They use it—and so should you.
So—we know it is a must. But how do you build a list of people who actually want to hear from you? How can you get over the “cringe factor” when building and reaching out to your list? That’s the subject of our upcoming Facebook Live broadcast “Build and Grow Your Email List” January 5th, 2021 at 2:00 PM Eastern. CHF Sales & Events Director Carolyn Edlund (who makes her living off her list) will share her insights and best tips for painlessly building a list of people who care about what you do and want to hear from you.
Here’s a breakdown of topics that will be covered in this not-be-be-missed session:
- Email marketing matters: here's why
- Your email list is your greatest business asset
- Staying legal
- Email service providers, and why you need them
- 10 ways to build your list
- Email list segmentation
- What about unsubscribed?
- How to use your email list effectively
Bring your questions when you join us at this session, and learn all you need to know to get started growing an email list and your business in 2021.
- What are some models of effective Instagram accounts you can follow that aren’t just more (bare) photos of art?
- How can you do more effective shoutouts to extend your Instagram network?
- What demographics can you reach on Instagram, and are they people who can or will ACTUALLY buy your art?
- What price points are most effective for Instagram art sales?
- How do you grow your Instagram sales if you’re represented by a gallery?
- How does it actually WORK? Is there a template for being successful on Instagram?
- What is the best way to interact with buyers on Instagram?
- How much work is involved?
- How do you avoid fraudulent purchases?
This lively presentation features LOTS and LOTS of examples of real-world working artists, some famous, many not, who are selling their work successfully on the Instagram platform.
About Thriving Tuesdays™ Series
CHF hosts a free Thriving TuesdaysTM event on the first Tuesday of the month. Each virtual event in the series is for creative professionals and working artists, and will be led by one of CHF’s instructors: Daniel DiGriz (Brand Story & Marketing), Carolyn Edlund (Sales Strategy), Elizabeth Hulings (Career Blueprint). Topics focus on a pain point or concrete solution in building an art business or creative professional career.
The Clark Hulings Foundation delivers education where working artists and creative professionals actually live, work, and hang out—and in multiple, digestible formats, ranging from granular to comprehensive.
We do this through an ongoing Thriving ArtistTM podcast series, Digital Campus, Art-Business Accelerator Fellowships, Virtual & "Boots on the Ground" Conferences, Brown Bag Lunches, and now Thriving TuesdaysTM! We invite anyone interested in growing their career as a working artist or creative professional to participate.