Viewpoints
Director's Views & Guest Viewpoints
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Selling Art for Social Change
When you buy a painting, your contribution shows support for the artist, what the art stands for, and the system under which the art is sold.
How Education Begets Inspiration, Even in a Pandemic
When artists are comfortable navigating the market, confidence grows, fostering the internal motivation that drives creativity, and providing a roadmap for a sustainable career.
Procuring in Pajamas: The Advantages of Virtual Art Fairs
Virtualizing art fairs, including SWAIA, are cost-effective, equitable, and set up artists for success into the future.
Networking in the Virtualizing Art World: How to Adapt in the Best Way Possible
Word of mouth networking is not disappearing entirely, but artists are discovering that they must be able to do it all—virtually and in-person.
Creativity is Leading the Way
We hope that art and artists will unleash the power of creative expression to make bold statements with new work to replace or contextualize the symbols of hatred, racism, and war.
Reframing Our Creative Livelihood
As the infrastructure of the art industry faces dramatic shifts, it’s a perfect opportunity for artists to reframe their creative livelihood.
How To Tell A Better Story and Be A Better Storyteller
We’re all constantly telling stories, and the choice to get better at it is the choice of whether or not you want to be in control of it.
It’s Time To Use Your Creative Intelligence
We’re in a new reality now. As we rebuild the ways we live and work, the people best positioned to do that are those who “admit” to being creative.
An Economic Powerhouse Hiding In Plain Sight: The Creative Sector
Innovation and creativity will ensure our survival through our current crises, and are fundamental to human success—yet many hold onto the false belief that artists are incapable of leading us.
Art As A Verb: Why We Need Art Now
As artists challenge institutions, reflect inconvenient truths, and build communities; the art world is realizing their viability is dependent on artists themselves.
Millennials Aren’t Killing The Art Industry
Whether they are using the app or not, more young people are looking to turn a quick profit from “art flipping.”
Get Inspired By Pixar’s 4-Part Business Plan
Clearly defining where your talents lie and where you need to leave yourself time to grow can be part of how you can build a creative business over time.