Guest Viewpoints

Artist and coach Shannon Borg at South Beach

Shift Your Art-Business Mindset

Solo business owners of any type have to wear a lot of hats. Sales, Marketing, Promotions, Finance, Budgets, Graphics, Goals, Inventory, Website, Social Media, etc. etc. It can be overwhelming. …

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cover image Dina Razin

The Figure Behind the Figure: An Interview with Ruth Millington

“The feminist in me knew I had to write Muse and reclaim the term for a truer account of art history to exist.” —Ruth Millington

SPLASH MONTAGE

The Athlete, The Academic, and The Artist

What would happen if the average adult did not know how to “fit into” society and share themselves with others? Our economy would not grow, our science would not advance, and our societies would be fraught with despair.

Another Way to Be Creative- Everett Kohl on Digital Ownership, Art & Memorabilia

Another Way to Be Creative: Everett Kohl on Digital Ownership, Art & Memorabilia

NFTs are a whole new medium to explore. There are lots of people looking to invest in artists who are in this NFT space. The chance to get your name out there and develop a fan base is huge.

NFTs are not actually digital fungi

NFTs Explained: Crypto Art for the Rest of Us

Isn’t art supposed to be about creation and expression, rather than algorithms and market crashes? That may be true, but consider that Clark Hulings would learn any skill as long as it was useful to his art. It’s important for today’s artists to learn how to harness new technology to their advantage in order to make a living from their work.

A Rural New Mexico valley landscape with the Sangre de Cristo mountains

Art Promotion and Sale…All in One Stroke

What if one day Starbucks called you for a licensed reproduction for a store wall in your hometown? That’s what happened to artist Tony Abeyta.

Artist Barry McCain and Colour in Your Life Producer Graeme Stevenson collaborate in the studio.

Selling Art in a Digital Age

When an artist is filmed by CIYL, you have a marketing tool that simply never goes away. We’re now teaching artists how to create their own video content.

Truchas_Sleeps_Under_a_Soft_Winter_Blanket_JackMcGowan

Curiosity is Currency

The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.

Mountain painting with red cabin

Artistic Neuroplasticity

Artists must remap their brains to commit to the business side of a full-time art career—it’s a great example of the “learning” side of neuroplasticity.

Buying artists’ work supports the economy and the imagination.

Why Right Now is The Unexpectedly Perfect Moment to Buy Art

The uncertainty of this moment pushes us to seek inspiration and hope: we must turn to art. Buying art creates economic, emotional, and cultural benefits.

Art weighs-in on social justice.

Selling Art for Social Change

When you buy a painting, your contribution shows support for the artist, what the art stands for, and the system under which the art is sold.

CHF’s art business training is on-target professional development

How Education Begets Inspiration, Even in a Pandemic

When artists are comfortable navigating the market, confidence grows, fostering the internal motivation that drives creativity, and providing a roadmap for a sustainable career.

Virtual art fairs are just like the real thing

Procuring in Pajamas: The Advantages of Virtual Art Fairs

Virtualizing art fairs, including SWAIA, are cost-effective, equitable, and set up artists for success into the future.

Networking on a video call from an artist’s home office

Networking in the Virtualizing Art World: How to Adapt in the Best Way Possible

Word of mouth networking is not disappearing entirely, but artists are discovering that they must be able to do it all—virtually and in-person.

Untitled, by Alex McAdams

Reframing Our Creative Livelihood

As the infrastructure of the art industry faces dramatic shifts, it’s a perfect opportunity for artists to reframe their creative livelihood.

How To Tell A Better Story and Be A Better Storyteller

How To Tell A Better Story and Be A Better Storyteller

We’re all constantly telling stories, and the choice to get better at it is the choice of whether or not you want to be in control of it.

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