On Our Easel – May 28, 2016

Homage To Van Gogh's Homage To Hiroshige - Watie White

Check out some of the things that have been on CHF’s easel these past two weeks:

  • ACCELERATOR WORKSHOPS TAKE OFF. On May 19th, we launched the pilot of our Business Accelerator Program workshops for visual artists. The first of these eight monthly sessions was led by CHF’s own marketing guru, Daniel DiGriz, who counseled attendees to develop their own independent marketing strategy, beyond whatever promotion their galleries may provide.
  • STRENGTH IN NUMBERS. Just as CHF advises artists, we know that we can be that much more effective when we join forces with other members of our community. Visit our Partners page to learn about the organizations with which we collaborate.
  • BUILDING A SUSTAINABLE ART BUSINESS. In our latest interview, artist and CHF Advisory Board Member Watie White talked to The Foundation’s editorial director, Sofia Perez, about the value of approaching your art career in a holistic way: “The things I want to do have to benefit everyone involved, and that includes me.” (Image at right: Watie White’s Homage to Van Gogh’s Homage to Hiroshige’s Flowering Plum Tree)


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Sofia Perez
A journalist and writer/editor with more than 25 years of experience, Sofia Perez has written for nearly every type of media and genre--from print and web publications, to TV, nonprofit advocacy, and fiction--and understands firsthand how important it is for creative professionals to learn basic business skills if they are to support their artistic endeavors.

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