Galvanize the Industry – February 2018 newsletter

This Month’s Highlights:

Santa Fe Art Business Summit 2018—spaces are filling up and it’s slated to be an exciting group—artists are joining us from all over the country. Building on last year’s success in Santa Fe, the second summit is not to be missed: get your tickets while they’re still available!

Last month, we mentioned that some of the CHF team were at StARTup Art Fair in LA, and now we want to share the panel discussions they took part in: see Fellows Juliana Coles, Gregg Chadwick, and CHF Board Chairman Steve Pruneau on the panel Artist As Entrepreneur: Becoming the CEO of Your Life. Juliana also wowed the audience on the panel The Future Is Female: Women Artists Speak Truth to Power. Watch and listen here!

In addition to his presence on the StARTup panel, Steve joins us this month on the Thriving Artist Podcast, discussing project plans, milestones, and his own struggles with developing sales skills. Podcast host Daniel DiGriz and Steve have a history as friends and colleagues, making for an extra-engaging show–listen to it here. Artist Fellow Aaron Laux also joined Daniel on the podcast this month, telling us how he achieved the holy grail in the art world: making 100% of his income from his art. We’ve updated our streaming capabilities and you can now listen to the podcast on Alexa, Google Home and Sonos via TuneIn, along with iHeartRadio, making it even easier to listen in your preferred forum.

-The CHF Team


More from CHF:

April Spoon by Kristin Levier
April Spoon by Kristin LeVier

Fellow Events

We’ve listed 10 new events on the CHF Fellows Events page, with shows like Artivism, a group exhibition in New Jersey that will include Belgin Yücelen’s work, and Organic Form, a show in Asheville, NC that starts March 1 and is a fantastic opportunity to see Kristin LeVier’s work in person.

Pricing Tips and Career Strategy on the Learning Portal

Artists have more options than ever before—they can sell directly to their audience, utilize a gallery, or develop an alternative sales path. In Who Defines the Professional Artist’s Career Trajectory, CHF Editorial Coordinator Jennifer Orbom suggests artists take advantage of these options by looking to other creative industries that have developed successful frameworks. We also offer a step-by-step approach to art pricing, written by artist and financial coach Pi Luna, who teaches workshops for creative business owners. Check out her strategies here.

Secure Your Place at the Santa Fe Event

The Art Business Summit is coming up on April 6th, with registration happening now. What’s different this year? More workshops, interactives, and one-on-one business consultations with founders and directors of The Clark Hulings Foundation and Arts Business Institute. Workshops include those like Selling Work Online, delving into the common mistakes made in online sales, best practices, and how to maximize your reach.


How to Sell More Art

Sell More Art

Sign up (free) for an introductory course for professional artists: Sales Strategies for Growth.

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Jennifer Orbom
With a background in health sciences, Jennifer Orbom has done operations work for political and health organizations, and conducted research in Nicaragua and Hawaii. Returning to academia in 2011, she earned her Master's degree in social and cultural anthropology from the University of Leuven in Belgium. An avid photographer, she grew up in an artists' community and enjoys learning about the business side of the art industry through her work with CHF. She now splits her time between Belgium and the United States.

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