How-to Videos

Art Licensing Microlearning

Leverage Your Art Through Licensing

Licensing is very common, and it can be big business. CHF Education Director Carolyn Edlund explains how it works and how to determine if it’s right for you.

From Dreams to Milestones

Break Down Your Business Goals into Actionable Steps

From dreams to milestones, CHF Education Director Daniel DiGriz helps you work backwards from your big dreams to the specific objectives, milestones, and tasks that will help you achieve them.

Artist as CEO

Artist As Entrepreneur: Becoming the CEO of Your Life

How to move a goal – even big goals – from mere theory to “done!” Two CHF Business Accelerator Fellows along with Steve Pruneau and Startup ArtFair founder Ray Beldner tackle this topic.

Auction Houses: the “New” Art Business

Auction Houses: the New Art Business

Shelley Farmer of Hirschl & Adler Modern tackles the changing roles within the art market. In the old days, art dealers would attend auctions, and the public would purchase art from …

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Commissioning Artwork: A Curator’s Perspective

Commissioning Artwork: A Curator’s Perspective

When curating shows at Hirschl & Adler Modern, Shelley Farmer understands the pitfalls of commissioning artwork. A huge part of her role in curating shows is helping artists edit their …

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Estate Planning for Art Collectors

Estate Planning for Art Collectors

Tim Newton and Shelley Farmer explain the options available to art collectors when they are planning for the future of their art. Tim notes that art can be considered the “atm …

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Collecting Relationships

Collecting Relationships

Jack Esterson and Tim Newton are collectors who understand the importance of relationship within the art world. For Jack, buying out of instinct and connection, “Friendships and relationships are…completely essential.” …

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Working with Galleries

Working with Galleries

Many artists seek to work with galleries, but, as Constance Scopelitis points out, artists need to do their research before placing their art in the hands of just any gallery. …

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Artist’s Reputation

Building Your Brand and Reputation

How does an artist build their reputation and brand? For H. David Wright, nearly a decade of creating private commissions led him to realize that no one within the art …

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Overcoming Challenges

Overcoming Challenges

“How do you do the painting while, at the same time, sell the painting?” For P.A. Nisbet, this has been one of his greatest challenges, balancing the need to create transformative …

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Opportunities that Build Relationships with Art Professionals

Opportunities that Build Relationships with Art Professionals

Attending events, shows, and parties can help young artists to build relationships with art professionals and collectors, but H. David Wright, Krystii Melaine, and P.A. Nisbet highlight the opportunities that …

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Preparing for Emergencies

Preparing for Emergencies

Specializing in trusts and estate management, Rosanna Roizin, Esq. underscores the importance of estate planning in the case of an emergency or disability. In this clip, she speaks about Advanced …

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CHF

Financial Investments to Consider for Artists

Alan J. Cohen, the Senior Vice President of Wealth Management at UBS Financial Services Inc., discusses strategies artists need when looking toward the future, specifically, their retirement. He recommends setting …

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Essential Legal Topics for Artists

Essential Legal Topics for Artists

The art industry consistently relies on handshakes and verbal agreements, but as Judith Prowda explains, “verbal contracts only work, until they don’t.” She acknowledges that clarifying terms relating to exclusivity, payments, …

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Key Agreement Terms for Visual Artists

Key Agreement Terms for Visual Artists

Judith Prowda lists terms of agreement necessary for any artist-dealer relationship. She acknowledges that clarifying these terms relating to exclusivity, payments, commissions, copyright and shipping is meant to protect the artist and their …

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The Impacts of the Changing Art Marketplace: Relationships

The Impacts of the Changing Art Marketplace: Relationships

As a specialist in fiduciary responsibility at Stropheus Art Law, Richard Lehun explains the shift in professional relationships amongst those in the art market. Traditionally, artists have relied on their relationship with …

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