As a specialist in fiduciary responsibility at Stropheus Art Law, Richard Lehun explains the shift in professional relationships amongst those in the art market. Traditionally, artists have relied on their relationship with galleries to sell their work and promote their work, but with the advent of social media, Lehun notes that this may not be to every artists’ benefit. Diversification has become key to audience exposure.
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This excerpt is from a larger art panel discussion entitled “Cold Cash, Creative Capital and Other Money Matters of Interest to Arts Professionals” made available by the Clark Hulings Foundation For Visual Artists and presented in partnership with the Salmagundi Club to deliver art business programming online.