Art is pure. It is incandescent—the light with which we find our way through this dirty, often disheartening world. Our job on this planet is to uphold and expand the …
Posts
Move Past Gimmicks to an Authentic Brand Story
How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, …
Dispelling Marketing Myths at ArtExpo New York
At this year’s ArtExpo New York, CHF Marketing and Education Director Daniel DiGriz offered artists straight talk about marketing. In his presentation, which you can view here, Daniel reminds us that …
The Example of Clark Hulings – Build an Art Career You Love
Clark Hulings wanted to do specific things with his visual art. To succeed, he knew he had to be commercially successful, but that he couldn’t let others determine the shape of his career. It was on him to make his own blueprint for what he wanted.
Effectively Market Your Work Online
John Math is a marketing expert who owns and operates the Light Space & Time Online Art Gallery, which conducts online art competitions and exhibitions for artists. In this Q&A, …
In Dallas: Another Successful CHF Art-Business Summit
We thank the Dallas arts community for making CHF’s latest Art-Business Summit a huge success. From the kickoff Art-Business Congress at Turner House on Friday, September 7th, to the weekend-long workshops at …
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Leverage Your Creative Skills to Improve Your Finances – Christina Empedocles
“Your art practice will change; it’s absolutely necessary to plan for it. I don’t want to hustle to find rent money when I’m 80!”
Dallas-Fort Worth Art Business Summit Announced
The Clark Hulings Foundation for Visual Artists announces their next Art Business Summit, in Dallas-Fort Worth, September 7-9th. “Conquer the Changing Marketplace” is a learning opportunity for artists who want to take charge of their careers. (June)
Develop Your Core Brand Story
What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must …
Make a Bold Statement – May 2018 newsletter
Maximize Your Audience Reach Marketing, sales, and general business management can be daunting at any stage of your career. Few working artists have a team behind them to figure it …
Nail Your Art Story: A Case For Putting Artist Statements in Story Format
Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?
What Media Resource Has Helped Your Business?
There’s a lot of advice out there about how to improve your business, which can make it hard to know where to look for impactful content. In a recent CHF …
Build a Brand That Gets a Response – Jenny Darroch
“The thing that trips students up the most is embracing that a commercial approach to art is OK.”
Alex Mathers
Alex Mathers is a writer and illustrator who captured our attention with his writing on how to increase value in the creative marketplace, and what success means for artists. The …
Getting Down to Business – April 2018 newsletter
This Month at CHF April was a tremendous month for CHF, as we engaged with working artists from coast to coast—talking “Mightier Marketing” at Artexpo New York, women in the arts …
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