“Mightier Marketing for Visual Artists” Presentation at Artexpo New York


APRIL 14, 2018. The Clark Hulings Foundation (CHF), equips visual artists to be self-sustaining entrepreneurs by providing them with business training and support, is bringing its message of artist empowerment to Artexpo New York with a presentation on Friday April 20, at 2:45pm, at Pier 94, 711 12th Ave, New York, NY 10019.

The panel, entitled “Mightier Marketing for Visual Artists,” will be given by Clark Hulings Foundation Marketing and Education Director Daniel DiGriz. The talk will cover: understanding your audience to create messages that resonate; combining marketing channels to increase audience reach; turning an art practice into a compelling ongoing narrative and engaging social story; and collaborating with other artists to produce professional grade marketing events on a shoestring.

After the talk Clark Hulings Foundation Executive Director Elizabeth Hulings and Daniel will be available for five-minute one on one micro-consultations on marketing and art business strategy until 8pm.

“We are so excited to work with Artexpo New York,” notes Hulings, CHF’s founder. “We love that they help hundreds of established and emerging artists get more exposure, and that they are also committed to supporting them with the business side of art. We are happy to partner with them on this.”

“We had been noticing what CHF was up to from some time,” says Artexpo New York Managing Director of Marketing Linda Mariano, adding, “we’re thrilled that they are able to bring their game-changing message to the show, since one of our goals is to empower artists’ success.”

Artexpo New York takes place from April 19-22. This year, they will host over 400 innovative exhibiting artists, galleries, and publishers from across the globe, showcasing exciting original artwork, prints, paintings, drawings, sculpture, photography, ceramics, giclee, lithographs, glass works and more—all under one roof at Pier 94.

About The Clark Hulings Foundation

The Clark Hulings Foundation for Visual Artists (CHF) is a 501(c)(3) nonprofit organization that champions economic sustainability for working artists. We do this by delivering business education and entrepreneurial learning through a rigorous Business Accelerator, a Digital Learning Portal, in-person education events in local communities, and a federation of artist-formed and artist-led networks of opportunity. All of this achieves one aim: equip visual artists to thrive as self-sustaining entrepreneurs.

About Artexpo New York

Now celebrating its 40 Year Anniversary, Artexpo New York offers Three Shows in One Venue and the world’s largest fine art marketplace. Located at the renowned Pier 94 event venue in Manhattan, Artexpo New York brings together the largest international gathering of qualified trade buyers—including gallery owners and managers, art dealers, interior designers, architects, corporate art buyers and art and framing retailers. The annual curated expo introduces more than 400 of the world’s leading publishers, galleries and collectors face to face with hundreds of established and emerging artists from across the globe. More than 35,000 avid art enthusiasts attend each year to enjoy exciting and original artwork, prints, paintings, drawings, sculpture, photography, ceramics, giclee, lithographs and glass works – all under one roof and within 135,000 square feet of uninterrupted convention space.

Alongside Artexpo New York, the world’s largest fine art trade show, is [SOLO] highlighting established and independent emerging artists and [FOTO SOLO] featuring fine art photography from some of the world’s finest abstract, contemporary and realist photographers. Artexpo New York also features its annual lineup of interactive and educational programming, including Art Labs, Spotlight Program, the LaunchPad Artist Program, and the Topics & Trends Education Program.

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Daniel DiGriz
Daniel DiGriz is Director of Audience Development & Educational Programming. He's co-founder of enterprise consulting firm Free Agent Source Inc.. He is Corporate Storyteller and Digital Ecologist® at MadPipe which provides sales enablement and campaign direction to various firms. His background in Fortune 500 life is in sales, education, and technology. Daniel is a musician, storyteller, and karateka. His personal website is DiGriz.com.

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