For Stropheus Art Law’s Richard Lehun, a specialist in fiduciary responsibility, an artistic reticence to engage in self-promotion can be more harmful than good. Using social media, websites, and other forums can provide the artist’s audience an opportunity to identify with their work, become invested, and understand why the artist’s work is valuable.
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This excerpt is a part of a larger art finance panel discussion entitled “Cold Cash, Creative Capital, and Other Money Matters of Interest to Art Professionals,” presented by the Salmagundi Club and made available by the Clark Hulings Foundation For Visual Artists.
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