Impact of Financial Literacy on Artistic Purity – EG Luttrull

Artist Financial

Elaine Grogan Luttrull is a CPA and founder of Minerva Financial Arts, a company that increases business and financial literacy for artists and arts organizations. She also runs the Business & Entrepreneurship department at Columbus College of Art and Design in Ohio. In this episode of the Thriving Artist Podcast, Elaine provides insights on the types of financial decisions that directly impact the purity of one’s art!

Topics include:

  • The big financial questions (budgeting, pricing, taxes…)
  • Tax issues artists face
  • How do artists choose an entity type?
  • Impacts of entity types (for taxes, health care types, creditworthiness)
  • Overcoming the emotional barrier of art vs. business concerns
  • The “Starving Artist” stereotype
  • How financial literacy impacts artistic purity
  • What financial decisions say about an artist
  • Pricing of art: intrinsic value vs. commodity
  • Financial literacy as a path to more money

Listen now, or download and take this episode with you on your phone or mobile device. Also, read Elaine’s recent post on pricing art. Minerva Financial Arts is at

If you’re a working artist, feel free to visit our Grants page. If you’re an arts industry professional, collector, or business specialist, or a working artist who would like to be interviewed, visit our Teach and Learn page. As always, even a modest donation is meaningful; and that page is here.


How to Sell More Art

Sell More Art

Sign up (free) for an introductory course for professional artists: Sales Strategies for Growth.

Something went wrong. Please check your entries and try again.

Daniel DiGriz
Daniel DiGriz is Director of Audience Development & Educational Programming. He's co-founder of enterprise consulting firm Free Agent Source Inc.. He is Corporate Storyteller and Digital Ecologist® at MadPipe which provides sales enablement and campaign direction to various firms. His background in Fortune 500 life is in sales, education, and technology. Daniel is a musician, storyteller, and karateka. His personal website is

2 thoughts on “Impact of Financial Literacy on Artistic Purity – EG Luttrull”

Leave a Comment

Your email address will not be published. Required fields are marked *

Finding This Valuable?

Bring more with a gift of any amount. Even small ones help.

Home » Blog » Podcast » Impact of Financial Literacy on Artistic Purity – EG Luttrull
Share This