Impact of Financial Literacy on Artistic Purity – EG Luttrull

Artist Financial

Elaine Grogan Luttrull is a CPA and founder of Minerva Financial Arts, a company that increases business and financial literacy for artists and arts organizations. She also runs the Business & Entrepreneurship department at Columbus College of Art and Design in Ohio. In this episode of the Thriving Artist Podcast, Elaine provides insights on the types of financial decisions that directly impact the purity of one’s art!

Topics include:

  • The big financial questions (budgeting, pricing, taxes…)
  • Tax issues artists face
  • How do artists choose an entity type?
  • Impacts of entity types (for taxes, health care types, creditworthiness)
  • Overcoming the emotional barrier of art vs. business concerns
  • The “Starving Artist” stereotype
  • How financial literacy impacts artistic purity
  • What financial decisions say about an artist
  • Pricing of art: intrinsic value vs. commodity
  • Financial literacy as a path to more money

Listen now, or download and take this episode with you on your phone or mobile device. Also, read Elaine’s recent post on pricing art. Minerva Financial Arts is at

If you’re a working artist, feel free to visit our Grants page. If you’re an arts industry professional, collector, or business specialist, or a working artist who would like to be interviewed, visit our Teach and Learn page. As always, even a modest donation is meaningful; and that page is here.


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Daniel DiGriz
Daniel DiGriz is CHF's Creative Director and Director of Educational Programming. He's a founder at corporate consulting firm Free Agent Source Inc., and Digital Ecologist® at MadPipe which provides creative direction and marketing leadership to multiple firms. His background in Fortune 500 life is in sales and education. Daniel is a corporate storyteller and collector of brand stories who speaks at conferences and hosts podcasts, including The Thriving Artist™ Podcast. His personal website is

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