Clark Hulings wanted to do specific things with his visual art. To succeed, he knew he had to be commercially successful, but that he couldn’t let others determine the shape of his career. It was on him to make his own blueprint for what he wanted.
Arts Org Leader
Develop Your Core Brand Story
What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must …
Make a Bold Statement – May 2018 newsletter
Maximize Your Audience Reach Marketing, sales, and general business management can be daunting at any stage of your career. Few working artists have a team behind them to figure it …
Build a Brand That Gets a Response – Jenny Darroch
“The thing that trips students up the most is embracing that a commercial approach to art is OK.”
Artwork Archive
In this Spotlight On interview, we check in with Artwork Archive Co-Founder Justin Anthony about what’s developing in the art management sector. We interviewed your co-founder, John Feustel, in 2015. What’s …
How an Art Institution Can Help You Develop the Business Plan – CHF Interviews Frank Juliano
Frank Juliano is an exceptional storyteller. As Executive Director of Reeves-Reed Arboretum, his high standards for the garden, exhibited art, and educational programs aim to elevate how visitors experience nature. …
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