SWAIA & the Clark Hulings Foundation Create Virtual Indian Market

New Mexico arts leaders respond to cancellations— create new platforms for Native artists

Santa Fe, NM – Santa Fe Indian Market and the Clark Hulings Foundation for Visual Artists (CHF) are pleased to announce a significant collaboration aimed at providing opportunities for Native artists to showcase and sell artwork amid the Coronavirus pandemic.

SWAIA and CHFThe like-minded organizations, both based in New Mexico, are jointly committed to providing artists with the training and support they need to be economically successful. SWAIA’s mission, in addition to producing the Santa Fe Indian Market, is creating economic and cultural opportunities for Native American and First Nations artists.

“The partnership with the Clark Hulings Foundation arrives at a moment when SWAIA is approaching our centennial year—establishing new methods of assisting Native artists and preparing them for success in the next 100 years. We are fortunate to receive the expertise of the Clark Hulings Foundation, which offers extensive art-business programming to communities,” said SWAIA’s Executive Director Kim Peone.

In addition to aiding individual Native artists, the affiliation will increase SWAIA’s organizational capacity, providing greater support and year-round economic opportunities to Native artists. This August, Indian Market’s awards program and other beloved events will be transitioned to a virtual platform. Audiences and collectors will have the opportunity to participate online at the world’s largest and most prestigious juried Native art market. The virtual platform will also accommodate more artists than the physical Market which is constrained by limited space in downtown Santa Fe. Therefore, artists who were juried in in 2020 but on the waitlist for a booth, will have the chance to participate.

“With many summer art markets cancelled, we are thrilled to create a virtual Indian Market. The hundreds of artists who participate will not face an economic catastrophe on the heels of a medical one. Now, thanks to the work we are undertaking with SWAIA, artists will be able to showcase and sell their work virtually.

Beyond the emergency response, our collaboration also affords the Clark Hulings Foundation the occasion to help Indian Market artists—and SWAIA as an organization— develop healthier, more sustainable business models. With our help, Native small businesses will be positioned to thrive over the long-term, economically and artistically. It feels good to be able to step up and deliver valuable assistance at this moment,” said Elizabeth Hulings, Executive Director of the Clark Hulings Foundation.

Specific event details and programming will be posted to the SWAIA website (www.swaia.org) as they are available.

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Penelope Thomas
Penelope Thomas is CHF's account manager and producer of The Thriving Artist™ podcast. She has worked with organizations including The Cunningham Dance Foundation, The Theatre Development Fund, Public Energy, Marla Kirban Voiceover, and The Construction Company. Penelope has a background (and sometimes a foreground) as a singer, dancer, and actor, and can be seen the HBO Women in Comedy Festival selected short, Pretty/Dead.

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