Viewpoints
Director's Views & Guest Viewpoints
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Shift Your Art-Business Mindset
Solo business owners of any type have to wear a lot of hats. Sales, Marketing, Promotions, Finance, Budgets, Graphics, Goals, Inventory, Website, Social Media, etc. etc. It can be overwhelming. …
The Figure Behind the Figure: An Interview with Ruth Millington
“The feminist in me knew I had to write Muse and reclaim the term for a truer account of art history to exist.” —Ruth Millington
The Athlete, The Academic, and The Artist
What would happen if the average adult did not know how to “fit into” society and share themselves with others? Our economy would not grow, our science would not advance, and our societies would be fraught with despair.
Why Are You Here—And What Are You Doing About It?
Artists Matter. They are the living, breathing human beings with the talent, skill, and guts to go beyond dreaming, start creating, and make everything possible.
Another Way to Be Creative: Everett Kohl on Digital Ownership, Art & Memorabilia
NFTs are a whole new medium to explore. There are lots of people looking to invest in artists who are in this NFT space. The chance to get your name out there and develop a fan base is huge.
NFTs Explained: Crypto Art for the Rest of Us
Isn’t art supposed to be about creation and expression, rather than algorithms and market crashes? That may be true, but consider that Clark Hulings would learn any skill as long as it was useful to his art. It’s important for today’s artists to learn how to harness new technology to their advantage in order to make a living from their work.
Art Promotion and Sale…All in One Stroke
What if one day Starbucks called you for a licensed reproduction for a store wall in your hometown? That’s what happened to artist Tony Abeyta.
Selling Art in a Digital Age
When an artist is filmed by CIYL, you have a marketing tool that simply never goes away. We’re now teaching artists how to create their own video content.
The Dignity of Work
My father celebrated work and workers. His 42 hr work week included anything relevant to his art business—from painting, to taking collectors to dinner.
Curiosity is Currency
The new rules for business innovation could have been copied from the artist playbook! Artists are experts at leveraging curiosity and adapting to change.
Artistic Neuroplasticity
Artists must remap their brains to commit to the business side of a full-time art career—it’s a great example of the “learning” side of neuroplasticity.
Why Right Now is The Unexpectedly Perfect Moment to Buy Art
The uncertainty of this moment pushes us to seek inspiration and hope: we must turn to art. Buying art creates economic, emotional, and cultural benefits.
