Do artists really need to do email marketing? It might sound like pulling teeth, but actually, email is the most effective way to communicate with customers and prospects who will become your all-important collectors. Emails convert more than any other method to sales and income—and that matters, right?
You might think social media is king, and we should all be sharing on those platforms. But what do Facebook, LinkedIn, Twitter and the others do when they want to talk to you? They send an email! Yes, even these major social media players know the essential nature of email and why it works. They use it—and so should you.
So—we know it is a must. But how do you build a list of people who actually want to hear from you? How can you get over the “cringe factor” when building and reaching out to your list? That’s the subject of our upcoming Facebook Live broadcast “List-Building for Artists: Build and Grow Your Email List” January 5th, 2020 at 2:00 PM Eastern. CHF Sales & Events Director Carolyn Edlund (who makes her living off her list) will share her insights and best tips for painlessly building a list of people who care about what you do and want to hear from you.
Here’s a breakdown of topics that will be covered in this not-be-be-missed session:
- Email marketing matters: here’s why
- Your email list is your greatest business asset
- Staying legal
- Email service providers, and why you need them
- 10 ways to build your list
- Email list segmentation
- What about unsubscribes?
- How to use your email list effectively
WHEN: Tuesday, January 5th at 2:00 PM Eastern (Stay tuned for more! Thriving TuesdaysTM series continues on the first Tuesday of each month!)
OPEN: To anyone interested in growing their career as a working artist or creative professional.
RSVP: on the Facebook Event, add it to your schedule, take note of the time zone difference, and follow: facebook.com/ClarkHulingsFund so you’ll receive notice of future events. To be doubly sure, sign up for our email list.
Bring your questions when you join us at this session, and learn all you need to know to get started growing an email list and your business in 2021.