For Anne Francis Moore, an appraiser at Anne Frances Moore Fine Art Services, there are many ways to understand value, which can be defined by its intrinsic and monetary qualities. Moore advocates that artists balance creating pieces that are garner an emotional with actively selling these works outside the studio. She recognizes that meeting people, making connections, and engaging in the art world helps artists generate higher sales and builds their brand.
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This excerpt is from a larger art panel discussion entitled “Cold Cash, Creative Capital and Other Money Matters of Interest to Arts Professionals” made available by the Clark Hulings Foundation For Visual Artists and presented in partnership with the Salmagundi Club to deliver art business programming online. If you would like to access the full panel discussion, please click here.