Understanding Value Within the Art Marketplace

For Anne Francis Moore, an appraiser at Anne Frances Moore Fine Art Services, there are many ways to understand value, which can be defined by its intrinsic and monetary qualities. Moore advocates that artists balance creating pieces that are garner an emotional with actively selling these works outside the studio. She recognizes that meeting people, making connections, and engaging in the art world helps artists generate higher sales and builds their brand.

Please click here or watch the video below:

This excerpt is from a larger art panel discussion entitled “Cold Cash, Creative Capital and Other Money Matters of Interest to Arts Professionals”  made available by the Clark Hulings Foundation For Visual Artists and presented in partnership with the Salmagundi Club to deliver art business programming online. If you would like to access the full panel discussion, please click here.

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Natalie Baumgartner
Natalie Baumgartner is the Educational Coordinator and Digital Reporter at the Clark Hulings Foundation. She is committed to the mission of the Fund and hopes to see artists enrich their businesses through the tools and grants offered. Natalie recently graduated with her Masters of Science in International Development and has worked for several non-profits, focusing on issues revolving around human rights and gender equity.

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