Building Your Audience

When asked how artists can build a following, P.A. Nisbet, a painter of outdoor landscapes, points to the intrinsic qualities of their artwork, instead of focusing on marketing strategy. Balancing the need to make money against the desire to remain true to the craft, Nisbet encourages artists to steer away from the trendy in favor of authenticity. Speaking your truth will resonate with your audience, he advises.

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This excerpt is part of a longer conversation, entitled “Reaching Art Collectors: An Art Panel Discussion,” which was hosted by the Arts Council of Indianapolis in partnership with the Clark Hulings Foundation.

The discussion was moderated by Shannon Linker, vice president of the Arts Council of Indianapolis, and featured the following fine artists: H. David Wright (Gallatin, TN), Krystii Melaine (Colbert, WA),  P.A. Nisbet (Sante Fe, NM), and Constance Scopelitis (Indianapolis, IN).

If you would like to see more events like this one, please sign up for our mailing list, and consider partnering with the Clark Hulings Foundation to host a future discussion.

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Natalie Baumgartner
Natalie Baumgartner is the Educational Coordinator and Digital Reporter at the Clark Hulings Foundation. She is committed to the mission of the Fund and hopes to see artists enrich their businesses through the tools and grants offered. Natalie recently graduated with her Masters of Science in International Development and has worked for several non-profits, focusing on issues revolving around human rights and gender equity.

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