CHF Announces Its 3rd Annual Art-Business Conference in Santa Fe

The Clark Hulings Foundation for Visual Artists Announces Its Third Annual Art-Business Conference in Santa Fe, September 16-18 

Santa Fe, New Mexico – The Clark Hulings Foundation for Visual Artists 3rd Annual Santa Fe Art-Business Conference will be a three-day event taking place September 16, 17, and 18, 2019 at the Santa Fe Convention Center, 201 W. Marcy Street, Santa Fe, NM, 87501.

Programming for the first two days of the conference consists of high-level presentations and interactive sessions designed to educate and support artists in becoming self-sustaining entrepreneurs. Topics include setting a viable business objective and action plan, honing a brand story, sales channels, pricing, sales strategies and building a dynamic peer network.

Artists will be joined on the final day by art industry leaders and influencers, government and business owners, collectors and other stakeholders for a Thriving Art Exchange. The purpose of the exchange is to examine the industry’s current reality, dynamics, and trends, and foment discussion and ideas to shape a flourishing local arts economy that serves all of its members. This interactive process will involve spirited inquiry and debate, as we work toward shared goals, values, strategies, and action plans.

The Art-Business Conference is presented by The Clark Hulings Foundation for Visual Artists in partnership with the Santa Fe Arts Commission.

The event manifests CHF’s assertion that “Art is a business and artists should run it.” With the art market undergoing rapid and significant change—not only with regard to technology but also HOW art is marketed, bought, and sold—artists need to reclaim their rightful position at the center of the industry. The Art-Business Conference will help them to take charge of their careers, captivate their audience, and maximize the extraordinary professional advantages they already possess to sell their art effectively. With the inclusion of an industry-wide exchange, CHF will provide a powerful opportunity for all sectors of the arts community to work together toward a stronger ecosystem.

The program will be led by Elizabeth Hulings, CHF director and co-founder; Carolyn Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. New for the Santa Fe event will be Shem Cohen leading the Thriving Art Exchange event. Shem is the CEO of Change Events, whose expertise is strategic planning, people, organizational systems, and change. His strength is facilitating a collaborative journey of discovery and learning. He helps groups achieve shared meaning, make well-informed decisions and energize their system around possibility, vision, and hope.

“We are especially looking forward to delivering this program at the Santa Fe Convention Center and to be part of building a sustainable ecosystem of artist-entrepreneurs in our hometown. Visual art drives tourism, creates jobs, furthers economic development in local and national spheres, and keeps capital in the region. With a vibrant gallery scene attracting visitors from around the globe, and an unparalleled wealth of local artists—1 in 6 residents according to the IRS—we are excited to continue delivering tangible business skills and training here, and to partner with the Santa Fe Arts Commission, who have long set a national example of how support for the arts enriches a community, state, and region,” says Hulings.

The event fee is $795, but CHF is offering a number of early purchase discounts leading up to the event. Tickets and info are available here. In addition to conference admission, registrants will automatically gain access to CHF’s Business Accelerator Portal, a comprehensive online learning and community resource for working artists.

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Daniel DiGriz
Daniel DiGriz is Director of Audience Development & Educational Programming. He's co-founder of enterprise consulting firm Free Agent Source Inc.. He is Corporate Storyteller and Digital Ecologist® at MadPipe which provides sales enablement and campaign direction to various firms. His background in Fortune 500 life is in sales, education, and technology. Daniel is a musician, storyteller, and karateka. His personal website is

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