This is Your Opportunity!
Take an in-person deep dive into the business side of your practice as a visual artist. Build your power-collective of fellow artists and industry professionals, and create a truly effective action plan for your own business (to grow your career). Cultivate relationships with galleries. Leverage sales strategies for art (like wholesaling). Maximize digital sales of your work. Price your work for maximum revenue. Create sales and marketing messages that truly resonate with your audience.
Schedule At a Glance
Click any item for description.
Day 1: AM
How do artists start and build relationships with galleries? This talk presents two different models, wholesaling and consignment. Strategies for approaching them, acting as an effective partner and growing strong lasting relationships are presented.
Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including third-party websites and your own artist website. It includes strategies on how to give the best presentation, maximize sales, and avoid the most common mistakes made in online selling.
Good intentions are like crying babies; they should be carried out immediately. Goals without execution are a dime a dozen. Goals that get acted upon are the result of continually taking the next right step. Those are the ones we tell our grandkids about. This workshop helps you break a pivotal goal into an action plan, so you can be relentless about always taking the next right step.
Day 1: PM
Artists and corporate employees have something in common: all that time spent in the studio/office on the immediate goals limits acquiring powerful relationships that advance our long-term objectives. It also shortchanges one's social life. Those aren't separate realities–they're the same problem. This workshop will give you tools to form powerful relationships with other artists in ways that facilitate shaping your own market, industry, and professional destiny.
This interactive activity picks up where "Building Your Power Collective" leaves off, so you don't have to wait–you can begin NOW–today–complimenting studio time with meaningful social relationships that advance your mutual professional goals. Put on your problem solving cap, and get ready to be a giver that gains.
These 20-minute individual consultation and strategy sessions with one of our presenters have a limited number of appointment times and may include portfolio review and critique, discussion of potential markets, pricing questions or other challenges. Schedule your appointment at the time of registration for an additional $30 charge.
Day 2: AM
What you need to know before marketing your art. This lecture covers strategies for presentation, understanding your customer, and creating messages that resonate. Also included are the importance of niche markets, how to present features and benefits, and an overview of traditional and new marketing methods.
Marketing works better when you've got two things: a team and a story to tell. Stories use a universal arc or format that anyone can learn, but YOUR creative story is unique. You need a team to implement, but you're surrounded by people who already get it. We'll show you how to leverage your two greatest marketing assets–other artists and your own story, in this lively workshop.
Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct pricing formula to grow your business. What defines “profit” and why is it essential? Learn how to add value to your work. This talk is in two parts: pricing for wholesale/retail and pricing for fine artists.
Day 2: PM
Solve for y–your why! Bring your sales, marketing, and business strategy questions. A panel of experts will give quick answers, and also advise you on what questions you REALLY need to be asking and what answers you need to get to move forward.
Accountability groups are popular, but accountability is only ONE facet of collectively advancing your individual career. What is the only constructive feedback you ever need to give? How do you give feedback that's actually useful in order to get feedback you can actually use? This workshop and interactive group activity will make you a more powerful and trusted collaborator, so you can give in order to gain.
These 20-minute individual consultation and strategy sessions with one of our presenters have a limited number of appointment times and may include portfolio review and critique, discussion of potential markets, pricing questions or other challenges. Schedule your appointment at the time of registration for an additional $30 charge.
Join Us for This Important Learning Event
This event is concluded, but more are coming. See the CHF events calendar!
Program Speakers
Wendy Rosen
Carolyn Edlund
Elizabeth Hulings
Daniel DiGriz
Program Sponsors
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