“One has to focus on strategy instead of tactic: tactic is the thing you’re going to do, strategy is the plan of how you’ll get respect, get well-known and get people to buy your work.”
Podcast
Why Are You Working for Free? Examining Arts Labor – Alexis Clements
“There is a shame around making money off of swag or reproductions or something else that isn’t art—but that is making money off of art.”
How to Collaborate with Museums – Seth Hopkins
“Art is a cool business—it’s the only one I know where the customer often buys dinner.”
Best Practices to Engage With Curators – Dr. Catherine Futter
They’re not separate at all—the market and museum—there are galleries now where there’s very little work in the exhibition that’s for sale. They’re publishing books and ‘competing’ with museums. The lines are becoming blurrier and some of that is positive.”
How to Meet Stakeholder Demands – Holly Van Hart
“I don’t mind letting people see the process and where I go wrong, that’s part of the creative process and what people are interested in.”
Find the Best Representation for Your Art – Stephanie Birdsall
“I see a lack of confidence standing in people’s way, they don’t trust what they’re thinking, they don’t trust what they’re painting, and as soon as they get a little confident I see a huge change.”
Translate Social Media to Sales – Gregg Chadwick
“Every day something new happens in the world and art is really primed to look at those global changes and shifts.”
On Selling Tools of the (Art) Trade – Ron Whitmore
“An artist recently said this to me about success: ‘You really just keep doing what you feel you need to be doing and if you do it long enough people believe it too’.”
Control How Your Art Business is Perceived – Maria Brophy
“When you’re younger, it’s fun to get that pat on the back, but you learn quickly that a pat on the back doesn’t pay the mortgage.”
Create Your Own Success – Dean Mitchell
“I’m no Salvador Dalí, but I have built enough of a market that now I can start to work on leaving a legacy.”
How to Find Your Audience – Mary Ann Weems
“Average people were very afraid to walk into galleries. Affordability became the key. You didn’t feel the intimidation.”
Beyond Arts Education: Why Artists Need Business Training – Betsy Ehrenberg
“Sometimes they [artists] think earning money, charging for their work, is not something they want to do. They feel embarrassed to do so. It’s an attitude, I have no idea where it begins, but a lot of artists just look at the word ‘money’ and see a four letter word.”
Manage a Successful Art Career – Dan Anthony
“As an artist, you need to be as prolific as you can because you will need a body of work to solidify your situation.”
Art Collections Management: Caring for Your Collection – Maura Kehoe Collins
“Documentation is a very important part of the object and the care of collections.”
