In this Q&A with CHF Editorial Director Sofia Perez, Joyce talks about the changes she’s witnessed over more than four decades in the industry, and describes the process of matching artwork to client.
Expert Columns
Professionals Need Not Apply—Originals Only
No one remembers “professionals” built according to the factory model, with its cattle call for generic, processed types. The rest of us want to meet originals.
Creating and Disseminating Public Art Internationally—CHF Interviews Nina Colosi
Streaming Museum’s Nina Colosi on how technology can spur an artist’s creativity; the value of interdisciplinary collaboration; and public art as a tool for problem-solving.
Being My Own CEO: How I Modified My Mentality, Conversations, and Culture
CEO thinking—and being an artist-CEO in particular—requires extending ourselves, growing into it, moving up from our inner VP, which was probably an upgrade from our inner manager and inner shift supervisor.
The Truth and BS About Outsourcing Large Chunks of Your Business
Being real about what we can outsource requires us to acknowledge that there’s no escape from doing the work. You can’t outsource a business; you can only outsource FROM a business.
Manage Your Time Effectively by Decluttering Your Work Life
This process is about decluttering your life, not adding more “to-do’s.” Make one small change at a time and be patient with yourself. Enjoy your freedom!
Adapting To New Markets by Redefining Genres—CHF Interviews Mian Situ
In this interview, Situ discusses the differing approaches to art education in the East and the West, and how an artist’s passion for his work can affect its saleability.
Building a Community of Artists—CHF Interviews Judith HeartSong
Judith discusses the benefits of working in a cooperative gallery environment, and suggests ways that artists can connect with their peers and other art-industry experts.
Adding Reproductions to Your Portfolio—CHF Interviews Neil Ganucheau
Neil walks artists through the scanning and printing process, and encourages them to include reproductions in the overall portfolio of products they can market.
Office Hours for Artist Entrepreneurs
First come, first served. Bring your questions, issues, trials, and barriers to overcome. It’s Office Hours for working artists! One of the features of CHF’s Art-Business Accelerator and Digital Learning …
eBay and The Ingredients of a Successful Artrepreneur
The problem with only telling artist stories is that we look for the trick, like the proverbial man behind the curtain, as in The Wizard of Oz. As long …
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Writing, Pitching, and Talking from the Middle
Your writing sucks. Your sales pitch is bland. And your speech, presentation, or workshop is underwhelming. Got your attention? My work in all of these categories has suffered the same …
How Your Brand Story Translates to Sales
Do people “like” your art on Instagram but never buy a single one of your pieces? CHF’s Marketing Director Daniel DiGriz pinpoints the weak spots in the sales strategy and …
Passion or Profit? Choose Both
Before you started your business, you only needed to be good at creating art. But as soon as you decide to take the next step and earn a living from …
Move Past Gimmicks to an Authentic Brand Story
How do you develop a story about your artwork, and communicate that story to the public? CHF’s Marketing Director Daniel DiGriz shares storytelling tools that will strengthen your brand and, …
The Example of Clark Hulings – Build an Art Career You Love
Clark Hulings wanted to do specific things with his visual art. To succeed, he knew he had to be commercially successful, but that he couldn’t let others determine the shape of his career. It was on him to make his own blueprint for what he wanted.
