Art is a Business, and Artists Should Run It
The marketplace is changing—not just technology, but HOW art is marketed, bought, and sold. You, the Artist, are at the center of this. Take charge of your career, mesmerize your audience, maximize your extraordinary professional advantages, and Sell-Sell-Sell. This is going to be an amazing event. Tickets are on sale now.
Join Us for This Important Learning Event
Registration also includes Colleague-level access to CHF's Digital Learning Portal.
Price: $395
ArtServe
1350 East Sunrise Blvd., Fort Lauderdale, FL 33304
FRI: AM
Shape Your Own Art Career
FRI: PM
Deliver Your Powerful Message
SAT: AM
Sell – Sell – Sell
SAT: PM
Maximize Your Advantages
Conference Leaders
Elizabeth Hulings
Director, The Clark Hulings Fund
Elizabeth Hulings, daughter of famed artist Clark Hulings, is the founder of The Clark Hulings Fund for Visual Artists. Elizabeth is a strategist who drives organizational achievement by insisting on clarity of purpose, detailed planning, and conclusive action. Her leadership at The Clark Hulings Fund brings practical business training and strategic toolsets to working artists who are not provided those things by art or business schools, but who increasingly require self-reliant entrepreneurial skills in the evolving marketplace.
Carolyn Edlund
Sales Director, The Clark Hulings Fund
Carolyn Edlund’s background includes owning a production ceramic studio for 20 years, selling extensively at retail and wholesale. Subsequently, she spent several years as an outside sales rep for art publishers, and paper and gift lines. In 2009, she launched Artsy Shark, which is recognized as a “top ten” art business blog. She does extensive private consulting for artists, has written seven e-courses on the business of art, and authored hundreds of related articles.
Daniel DiGriz
Corporate Storyteller
Daniel DiGriz is a corporate storyteller who writes a Forbes column, hosts podcasts, and is a charismatic speaker at national conferences. Daniel leads organizations and entrepreneurs to find and deliver their brand narrative to motivated buyers and constituents.
Roundtable Participants
Our panel discussion, on Friday at 12:30pm, will feature the following experts.
Ilene Adams
Owner of The Marketing Works of Palm Beach, Ilene Adams is a marketing guru, graphic designer, and artist who combines her business acumen with her artistic skills to provide branding, marketing, and web-, logo- and print-design services. In addition to her business clients, Ilene has worked with artists and nonprofit arts organizations, curated art exhibitions, and served as a judge for a variety of art shows and fairs.
Deborah Bigeleisen
Deborah Bigeleisen has been a practicing professional artist for 18 years, since leaving her former career as the founder and owner of a global textile print-design company in New York City. Her paintings grace private and corporate collections around the world, and her work has been published extensively, shown in museum exhibitions, displayed prominently in international fine-art fairs, and is represented by fine-art galleries across the United States.
Rickie Leiter
Rickie Leiter is the publisher of The Rickie Report, which covers southeastern Florida’s visual-art scene, from Melbourne to Miami. Her free online publication features artist stories, helpful tips, upcoming art events, and calls to artists and artisans for both juried and non-juried shows. Rickie enjoys helping artists achieve their potential and connecting with art lovers and potential patrons.
Janeen Mason
Janeen Mason is a noted artist, curator, author, illustrator, speaker, and arts advocate who is based on Florida’s Treasure Coast, where she has curated 35 exhibits since joining The Lighthouse ArtCenter in 2016—ten for the state of Florida’s official galleries in Tallahassee. As an avid champion for the arts, she has served in appointed positions under three governors.
Acknowledgments
Funding for this program is provided in part by the Broward County Board of County Commissioners as recommended by the Broward Cultural Council. This conference is co-sponsored by ArtServe.
