Artwork Archive for Artists & Collectors – John Feustel

Artwork Archive for Artists & Collectors - John Feustel

What started as a labor of love for someone’s mother, became a modern tool for art collectors and visual artists. John Feustel is co-founder of Artwork Archive, a cloud-based tool for tracking art inventory and managing consignment records, sales info, and competition history. John’s solution works on any device (phone, tablet, desktop) and takes the worry and hassle out of cataloging a visual artist or art collector’s works/collection, while providing solid financial intelligence and even heat-map based location maps. “Galleries love artists that use Artwork Archive, because it makes the consignment paperwork so easy,’ says Feustel.

The Clark Hulings Foundation is sponsoring discounted access to Artwork Archive. Says Elizabeth Hulings, founder of The Foundation, “I have looked at all kinds of ways to track my father’s work, and I love this product. I’m migrating everything of Clark Hulings onto it.” Because we at The Foundation feel so strongly that artists can maintain control over their own work only if they track it, Artwork Archive is a natural partner with our mission, and it is the first tool that we’re offering and endorsing. Topics for this podcast include:

  • What is Artwork Archive & what does it do?
  • Community development and artist-driven design
  • Why track your collection?
  • How is art displayed in Artwork Archive?
  • Privacy and security, backups, exportable data, and device neutrality
  • Day in the life of an Art Collector with Artwork Archive
  • Day in the life of an Artist with Artwork Archive
  • How feedback guides development
  • How to get the discount [get the discount here].

John Feustel brings a lot of experience with technologies as well as business, in his own role as a startup founder. Of course, his mother is the visual artist who inspired the tool, and it was she who originally shaped it with her feedback and her own art career. The website for Artwork Archive is If you’re a working artist, feel free to visit our Grants page. If you’re an arts industry professional, collector, or business specialist, or a working artist who would like to be interviewed, visit our Teach and Learn page. As always, even a modest donation is meaningful; and that page is here.

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Daniel DiGriz
Daniel DiGriz is CHF's Creative Director and Director of Educational Programming. He's a founder at corporate consulting firm Free Agent Source Inc., and Digital Ecologist® at MadPipe which provides creative direction and marketing leadership to multiple firms. His background in Fortune 500 life is in sales and education. Daniel is a corporate storyteller and collector of brand stories who speaks at conferences and hosts podcasts, including The Thriving Artist™ Podcast. His personal website is

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