John Math is a marketing expert who owns and operates the Light Space & Time Online Art Gallery, which conducts online art competitions and exhibitions for artists. In this Q&A, …
Expert Columns
Develop Your Core Brand Story
What does your art say to the public? Do you have a strong message that utilizes story structure to clearly convey why your work is important, and why people must …
Nail Your Art Story: A Case For Putting Artist Statements in Story Format
Art with a story will consistently outsell art with no story. An art-story has three characters: the art, the artist, and the world. But how does that work, and how do we BUILD a story around our art practice?
The Gallery Model is Changing – Here’s How Artists Benefit
Albuquerque-based gallery owner Nancy Zastudil emailed with CHF about the changes contemporary galleries are undergoing. Here, she explains the shifting face of gallery representation, how these changes empower artists, and …
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Five Tips for Pricing Your Work
Pi Luna is a Santa Fe-based financial coach who teaches workshops for creative business owners, and works with artists to figure out the most effective pricing strategies to build their businesses. Here, …
Ten Tips for Acing Your Next Grant Proposal
It’s the night before the grant application is due and you’re feeling hopeful and confident. You followed the instructions to the letter. You enlisted a colleague to read and critique …
Cook Better Sales Letters And You’ll Bring More People to the Table
You hear this phrase, “the art of the sales letter” and it sounds like there’s a magic formula, or that it can only be done by a guru. And yet, …
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Marketing ‘Difficult’ Art – CHF Interviews Janet Culbertson
Janet Culbertson is an award-winning eco artist who has been making art for over five decades. In this conversation with Jennifer Orbom, Janet discusses marketing ‘difficult’ art, her business’ evolution, …
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How an Art Institution Can Help You Develop the Business Plan – CHF Interviews Frank Juliano
Frank Juliano is an exceptional storyteller. As Executive Director of Reeves-Reed Arboretum, his high standards for the garden, exhibited art, and educational programs aim to elevate how visitors experience nature. …
Elizabeth’s Business Breakdown
Here is a deceptively simple tool that I use with many, many clients, from artists to solopreneurs in other industries, to people at large corporations and non-profits. It’s a useful …
Practical Business Concerns To Consider Before You Retire
Considered one of America’s foremost sculptors, Glenna Goodacre has been capturing the essence of her subjects for nearly 50 years. Her extensive body of work includes many iconic pieces—from the …
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Making Your Art Business “Investment Grade”
Throughout CHF’s year-long Business Accelerator, we are in constant communication with our Fellows and frequently request their feedback so that we can make the program even better. As part of this process, we compiled …
Letter to a Working Artist
The first sign that you are an entrepreneur is thinking, “Wow, this is a LOT.” If you’re NOT feeling a little overwhelmed, you’re not in charge of a business. The …
Recognizing Buying Signals Can Mean the Difference Between Bulging Wallet and Broke
I was asked by a Fellow in the CHF Business Accelerator Program if I could shed some light on buying signals and behaviors–what they are and how to recognize them. …
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A True Partnership Between Artist and Gallerist – CHF Interviews Jack Morris
Jack Morris has been trading art for nearly 55 years. He has opened commercial galleries in Houston, Dallas, Santa Fe, Hilton Head Island, and Scottsdale, and his Scottsdale Art Auction …
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